In this interview with CEIBS Professor of International Business and Strategy Shameen Prashantham, CEIBS MBA2007 alumni Roy Cheung, Global Head of Sustainability Solutions, Engineering Plastics at Covestro, discusses how he spearheaded an initiative for the German materials and chemicals company to aim for greater sustainability in a way that made both environmental and business sense. 

Watch the full video for an exploration of “intrapreneurship”, effective business partnering, and how sustainability can be an opportunity, not just an obligation, for enterprises.