Company Specific Programmes
China is reshaping global business — across industries, technologies, and markets. For leadership teams, the question is no longer whether China matters, but how we deal with the fact that China does matter:
How do we interpret, position, and act?
At the CEIBS Zurich campus, we support organisations in navigating this complexity and staying competitive — helping leaders move from awareness to clarity, and from insight to action.
A Strategic Moment for Leadership
China's influence on global business is accelerating:
- Rapid advances in AI, digital platforms, EV, and advanced manufacturing
- Increasing geopolitical and regulatory complexity
- Shifting global supply chains and capital flows
- Deepening interdependence between European and Chinese markets
- Changes in B2B and B2C consumer behaviour, moving from local to global offerings
At the same time, many organisations face common challenges:
- Strategy and execution are not fully aligned
- Leadership teams lack a shared perspective
- Insights remain fragmented and difficult to translate into action
What is at stake is clear:Missed opportunities, slower innovation, and reduced competitiveness.
Our Focus: Executive Education
We offer high-impact Executive Education designed for senior leaders and decision-makers.These sessions provide:
- A clear, structured understanding of China's evolving role
- Strategic interpretation tailored to your organisation
- Alignment across leadership teams
- Actionable perspectives for taking next steps
Designed for Impact
Our Executive Education offerings are:
- Concise and focused - typically half day to two days but with the option to be extended as needed (e.g. five days)
- Tailored - built around your strategic priorities
- Flexible - in location, delivery format and duration; most clients choose delivery on-site, in Zurich, or virtually
- Senior-level - designed for boards, ExCo, and leadership teams
From Insight to Action
We help organisations move from:
Awareness → Understanding → Strategic Action
Not just understanding China - but knowing what to do next (action items).
Our Approach
CEIBS combines academic insight, real-world exposure, and strategic translation.
What makes this different:
- China Depth, Global Breadth – A real-time understanding of China's business, policy, and innovation landscape
- Europe–China Understanding – Turning complexity into clear strategic implications
- Access to Ecosystems – Insights from corporates, innovators, and decision-makers
- Action-Oriented Design – Structured reflection to translate learning into business priorities
Why the CEIBS Zurich Campus?
A Unique Strategic Bridge
The CEIBS Zurich campus connects Europe and China at the highest level of business and leadership.
- Located in the heart of Europe
- Direct integration with CEIBS Shanghai
- Strong access and continued immersion in both European and Chinese ecosystems
What Sets Us Apart
- Deep, real-time China insight
- Direct access to companies and innovation ecosystems
- Integration of academic and practitioner perspectives
- Proven experience across industries and leadership teams
What This Means for Your Organisation
Every organisation's context is unique.We welcome the opportunity to explore how CEIBS Executive Education could support your leadership team, solve business challenges, and identify new opportunities. Start a conversation with our team to explore your needs and priorities.
Let's Explore What This Means for Your Organisation
Every organisation's context is unique. We would welcome the opportunity to explore how a Custom Executive Education could support your leadership team.
Speak with UsUnderstanding & Engaging with China
The Leadership Challenge
China is becoming a defining force in global business - yet many European organisations struggle to fully capture its impact and potential.
Common challenges include:
- Misalignment between global strategy and China realities
- Underestimating speed and competitive intensity
- Cultural and operational gaps
- Difficulty translating insights into strategic decisions
How We Support You
Our Executive Education offerings help your leadership team to:
- Understand China beyond headlines and assumptions
- Identify opportunities and risks relevant to your business
- Benchmark against leading Chinese players and ecosystems
- Align internally on strategic priorities
Typical Use Cases
- Board and Executive Committee discussions
- Market entry or expansion strategy
- Innovation benchmarking (AI, manufacturing, digital ecosystems)
- Partnering and collaboration strategies
Let's Explore What This Means for Your Organisation
Every organisation's context is unique. We would welcome the opportunity to explore how a Custom Executive Education could support your leadership team.
Speak with UsGoing Global with Confidence
The Leadership Challenge
Chinese companies are entering a new phase of global expansion - moving from scale to capability. However, success requires navigating:
- Complex regulatory and market environments
- Cultural and organisational differences
- Localisation and positioning challenges
- Alignment across global leadership teams
How We Support You
Our Executive Education offerings help your leadership team to:
- Understand European markets, work force, culture, and business environments
- Navigate global competition and positioning
- Build alignment for international expansion
- Translate global exposure into clear strategy
Typical Use Cases
- Europe market entry and expansion
- Leadership alignment for global growth
- Ecosystem understanding and exposure
- Brand positioning in advanced and premium markets
Let's Explore What This Means for Your Organisation
Every organisation's context is unique. We would welcome the opportunity to explore how a Custom Executive Education could support your leadership team.
Speak with UsA First Step — Not the Final Answer
For many organisations, an Executive Briefing is the starting point: A moment to step back, align leadership, and define direction. From there, we support you in shaping deeper, tailored executive learning journeys --- fully aligned with your strategic priorities.
Speak with Us
Start a conversation with our team to explore your needs and priorities.
→ Schedule a Conversation
Email: europe.csp@ceibs.edu
Download Full Programme Portfolio
Access detailed examples of our executive learning journeys, formats, and industry applications.
→ Download Portfolio
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