From the rolling hills of Switzerland to online retail giant Tmall, family-run Swiss chocolatier Läderach has taken their authentic business to new heights. In this recently recorded webinar, CEIBS Professor Emeritus Chiang Jeongwen talks with Läderach’s David Läderach and Danny Qi about the highs and lows of the company’s journey into China’s e-commerce market. Moderated by CEIBS Zurich Campus CEO Dr. Robert Straw.