简体中文
Quick Login
  • Apply for MBA
  • Apply for Finance MBA
  • Apply for EMBA
  • Apply for Global EMBA
  • Apply for Hospitality EMBA
  • Apply for DBA
  • Apply for Executive Education
  • Student Portal
  • Faculty Portal
  • Staff Portal
  • Alumni System
  • Transcript & Certificate
  • Intranet
  • BPM
简体中文
Quick Login
  • Apply for MBA
  • Apply for Finance MBA
  • Apply for EMBA
  • Apply for Global EMBA
  • Apply for Hospitality EMBA
  • Apply for DBA
  • Apply for Executive Education
  • Student Portal
  • Faculty Portal
  • Staff Portal
  • Alumni System
  • Transcript & Certificate
  • Intranet
  • BPM
  • Programmes
    • Curriculum
    • Partners
      • Professors
    • MBA
      • Introduction
        • Programme
      • Our Students
      • InnoLab
        • InnoLab
        • InnoLab Event
      • Your Career
      • Admissions & Financial Aid
        • Requirements
        • Application
        • Selection & Decision
        • Expenses & Financial Aid
        • Overseas Applicants
      • Recruiters
      • MBA Experience Camp
    • MiM (Switzerland)
      • Introduction
      • Programme Overview
        • Programme Curriculum
        • ESCP Introduction
      • Faculty
      • Admissions
        • Application Requirements
        • Application Procedure
        • Tuition Fees and Scholarships
      • Global Campuses
        • CEIBS Shanghai Campus, China
        • ESCP Paris Campus, France
        • ESCP London Campus, UK
        • CEIBS Zurich Campus, Switzerland
      • Accommodation
      • News & Events
      • Contact Us
      • FAQ
    • Global EMBA
      • Introduction
        • Programme
      • Admissions
        • Application Process
        • Evaluation
      • Our Students
      • GEMBA FAQ
    • DBA (Switzerland)
      • CEIBS (SWITZERLAND) DBA Programme
      • Excellent Faculty
      • DBA Application Guideline
      • Contact Us
    • Excellence Exchange Programmes
    • Company Specific Programmes
    • Venture Capitalist Camp
    • Admissions
      • Entrepreneurial Leadership Camp
      • Venture Capitalist Camp
    • Faculty & Guest Speakers
    • Contact Us
  • FACULTY & RESEARCH
  • News Center
    • News
    • Media Coverage
    • CEIBS Stories
    • Audio & Video
    • Newsletter
    • New Papers & Columns
  • EVENTS
    • Upcoming Events
  • Alumni
    • Introduction
    • Alumni Stories
    • Alumni Chapters
    • Alumni Activities
    • Education Foundation
  • EVENT HALL
    • Home
    • Explore
    • Booking
    • Contact
  • GALLERY
  • ABOUT
    • CEIBS Newsletter
    • Our Campus
    • Rankings & Accreditation
    • Our Team
    • Advisory Council
    • Contact Us
  • Programmes
    • Curriculum
    • Partners
      • Professors
    • MBA
      • Introduction
        • Programme
      • Our Students
      • InnoLab
        • InnoLab
        • InnoLab Event
      • Your Career
      • Admissions & Financial Aid
        • Requirements
        • Application
        • Selection & Decision
        • Expenses & Financial Aid
        • Overseas Applicants
      • Recruiters
      • MBA Experience Camp
    • MiM (Switzerland)
      • Introduction
      • Programme Overview
        • Programme Curriculum
        • ESCP Introduction
      • Faculty
      • Admissions
        • Application Requirements
        • Application Procedure
        • Tuition Fees and Scholarships
      • Global Campuses
        • CEIBS Shanghai Campus, China
        • ESCP Paris Campus, France
        • ESCP London Campus, UK
        • CEIBS Zurich Campus, Switzerland
      • Accommodation
      • News & Events
      • Contact Us
      • FAQ
    • Global EMBA
      • Introduction
        • Programme
      • Admissions
        • Application Process
        • Evaluation
      • Our Students
      • GEMBA FAQ
    • DBA (Switzerland)
      • CEIBS (SWITZERLAND) DBA Programme
      • Excellent Faculty
      • DBA Application Guideline
      • Contact Us
    • Excellence Exchange Programmes
    • Company Specific Programmes
    • Venture Capitalist Camp
    • Admissions
      • Entrepreneurial Leadership Camp
      • Venture Capitalist Camp
    • Faculty & Guest Speakers
    • Contact Us
  • FACULTY & RESEARCH
  • News Center
    • News
    • Media Coverage
    • CEIBS Stories
    • Audio & Video
    • Newsletter
    • New Papers & Columns
  • EVENTS
    • Upcoming Events
  • Alumni
    • Introduction
    • Alumni Stories
    • Alumni Chapters
    • Alumni Activities
    • Education Foundation
  • EVENT HALL
    • Home
    • Explore
    • Booking
    • Contact
  • GALLERY
  • ABOUT
    • CEIBS Newsletter
    • Our Campus
    • Rankings & Accreditation
    • Our Team
    • Advisory Council
    • Contact Us

Cookie Policy

Cookies help us deliver our services. By visiting our website, you agree to our use of cookies.

Click here to read our privacy policy.

OK
  • News
  • Media Coverage
  • CEIBS Stories
  • Audio & Video
  • Newsletter
  • New Papers & Columns
Make an Enquiry

Breadcrumb

  • Home
  • News Center
  • News
Share to:
Monday, February 22, 2021

CEIBS Associate Professor of Strategy Zhang Yu offers some insights into how companies can better tap into China’s Generation Z

Back
Printer Friendly Page

CEIBS Associate Professor of Strategy Zhang Yu offers some insights into how companies can better tap into China’s Generation Z

Prev | Next

CONNECT WITH CEIBS

WeChat
PRIVACY POLICY MAKE AN ENQUIRY 30th Anniversary BPM WEBMAIL INTRANET

CAMPUSES AND LOCATIONS

  • SHANGHAI
  • BEIJING
  • SHENZHEN
  • ZURICH
  • ACCRA
699 Hongfeng Road, Pudong, Shanghai 201206, P.R.C. ( Virtual Reality Campus Tour| Map| Campus Layout )
Tel：+86-21-2890 5890
Admissions Hotline：+86-21-2890 5588
Email：info@ceibs.edu
Make an Enquiry
MORE DETAILS
Building 20, Zhongguancun Software Park, 8 Dongbeiwang West Road, Haidian District, Beijing 100193, P.R.C ( Map )
Tel：+86-10-8296 6600
Email：info@ceibs.edu
Make an Enquiry
MORE DETAILS
142 Zimao St., Qianhai Cooperation Zone, Shenzhen 518066, P. R. C.
Tel：+86-755-3699 5199
Email：info@ceibs.edu
Make an Enquiry
MORE DETAILS
CEIBS Switzerland AG, Hirsackerstrasse 46, 8810 Horgen, Switzerland
Tel：+41 44 728 99 86
Email：Info.zh@ceibs.edu
Website：https://europe.ceibs.edu/
Make an Enquiry
MORE DETAILS
5 Monrovia Road, East Legon, Accra, Ghana
Tel：+233 544315238; +233 302745944
Nigeria Office,
No.2 Louis Solomon street, Victoria Island, Lagos, Nigeria
Tel: +234 7068105054
Email：africaprogramme@ceibs.edu
Website：https://www.ceibs.edu/africa
Make an Enquiry
MORE DETAILS

Copyright © 2025 China Europe International Business School, CEIBS Switzerland AG, Hirsackerstrasse 46, 8810 Horgen-CH, CHE-274.816.107