Master Class: Frameworks for Building and Sustaining Competitive Advantage
We cordially invite you to attend our Master Class on Frameworks for Building and Sustaining Competitive Advantage in Suzhou on December 10, 2019.
In an economic environment that has entered the ‘hyper-competition’ stage, CEIBS President (European) Prof. Dipak Jain will present a framework for how companies can compete effectively in today’s market in the face of:
- Intense competition coming from multiple sources;
- Boundaries of competition becoming more blurred;
- Technological breakthroughs appearing at rapid speed;
- Demographic shifts creating profound impact;
- Social media changing market landscapes.
Using case-studies from major global players and examining various industries such as automotive, pharmaceuticals, aviation, and global logistics, Professor Jain will explore how companies can create value for their customers and, crucially, how they can capture that value to ensure their sustainable competitive advantage.
Event Details
Date & Time: 7:00pm to 8:45pm, December 10, 2019
Location: 1F, Event I, Hyatt Regency, Suzhou
苏州凯悦酒店，一楼沙龙1厅
Address: No. 88 Hua Chi Jie, Suzhou Industrial Park, Suzhou
苏州工业园区华池街88号
Language: English
Event Agenda
6:30pm - 7:00pm Registration & Networking
7:00pm - 7:15pm Welcome & Programme introduction
7:15pm - 8:45pm Lecture by Dr. Dipak C. Jain, “Frameworks for Building and Sustaining Competitive Advantage”
8:45pm - 9:30pm Networking
About the Speaker
Dr. Dipak C. Jain
President (European)
Professor of Marketing, CEIBS
Dr. Dipak C. Jain is the European President and Professor of Marketing at CEIBS. As a former Dean of INSEAD and Kellogg School of Management, he is a globally recognised marketing and innovation expert whose insights have inspired a generation of business leaders to pursue success with significance.
Dr. Jain’s influential career spans nearly four decades as an educator, a senior business school administrator, and a consultant to corporations and governments. An award-winning scholar in his own right, Dr. Jain’s areas of research expertise include the marketing of high-tech products; market segmentation and competitive market structure analysis; cross-cultural issues in global product diffusion; new product innovation; and forecasting models.
Among the many distinctions for his teaching and service, Dr. Jain received the Pravasi Bharatiya Divas from the Prime Minister of India, an award that recognises exceptional leadership contributions of overseas Indians.
