Dr. Gong Yan is Professor of Entrepreneurial Management Practice at CEIBS, and Programme Director of CEIBS Entrepreneurial Leadership Camp. He received a Ph.D. in strategic management from the University of Wisconsin-Madison. Before joining CEIBS, he was an assistant professor at the Paul Merage School of Business, University of California, Irvine. Prof. Gong specializes in lean startup methodology. He has published a number of books, including Lean Startup Methodology and Business Model Innovation. 

Prof. Gong's research interests include strategic transformation, lean startup and business model innovation. His research has appeared in the Academy of Management Review, Journal of Technology Transfer, Handbook of Organizational Routines, and Frontiers of Entrepreneurship Research. He was a finalist for the 2006 INFORMS/Organization Science Dissertation Proposal Competition. In recent years, Prof. Gong has put his research focus on Chinese business development. 

Dr. Gong has taught Entrepreneurial Management, Global Business, Business Strategy, and Complex Organisations to the full-time and other professional MBA programmes at CEIBS and UC-Irvine. He received a Bachelor degree from Hunan University, China; an MBA degree from Zhejiang University, China; and a Ph.D. in management from the University of Wisconsin-Madison.

Prof. Gong is known for his great academic achievements in strategic transformation and lean startup theory and his insightful observations for the strategic development of Chinese companies. Apart from research and teaching, he is also deeply engaged in the strategic planning and transformation of many well-known companies at home and abroad.