Läderach: A Journey from Switzerland to China
From the rolling hills of Switzerland to online retail giant Tmall, the family-run Swiss chocolatier Läderach have taken their authentic business to new heights. Join this virtual event, exclusively for CEIBS Alumni, to hear the highs and lows of the journey to get there plus expert insight on eCommerce and the China market from CEIBS faculty.
Läderach is a Swiss-based company that manufactures chocolates and confections. In 1970, Läderach invented and patented a revolutionary manufacturing process for truffles, which helped to launch their well-renowned image.
With more than 1,000 employees and 47 nationalities, Läderach is inclusive to all. Läderach has operations in 15 countries globally, with 61% of their management being women.
Läderach produces 100% of their chocolate in Switzerland in factories situated between the Swiss Alps.
In this discussion we will address concepts such as:
- Who is Läderach and how did this milestone come about?
- The path to China- challenges and achievements
- Future Plans for the Chinese market
- Expert insights on eCommerce and digital marketing in China
Professor Chiang Jeongwen, CEIBS
Dr. Chiang Jeongwen is Professor Emeritus at CEIBS. He serves as Academic Director of CEIBS-IESE-Wharton Joint Global CEO Program, one of CEIBS’s multi-school co-branding programs.
Dr. Chiang received his Ph.D. in Economics at the University of Minnesota, with a major in the methods of microeconometrics. His research interests cover quantitative analysis concerning competitive analysis, consumer choice theory, measurement of consumer satisfaction and competitive pricing, new product design and market forecasting, and formulation and implementation of localization marketing strategies.
David Läderach, Läderach
David Läderach is the Head of Digital & E-Commerce at Läderach. Prior to joining Läderach, he was an Assistant Relationships Manager at Credit Suisse and completed various internships in Sales, Marketing and Supply Chain in the USA, South Africa, and Switzerland. Mr. Läderach earned his Bachelor's Degree in International Management from ZHAW Winterthur.
Danny Qi, Läderach
Moderated by Dr. Robert Straw, CEO, CEIBS Switzerland
Date: November 25, 2020
Time: 12:30 - 13:30 (CET) / 19:30 - 20:30 (CST)
Contact: Please contact Hannah Saxby at email@example.com with any inquiries.
Exclusive deal for participants only: Receive a free Läderach chocolate bag with your first order!
LÄDERACH ON TMALL
Being one of the most desired hand-made chocolate from Switzerland with exceptional freshness, they have developed a direct, temperature-controlled supply chain to China so people can enjoy the same taste and freshness of their chocolate in China just as they do in Switzerland. All chocolates are made in their factory in Ennenda, inmidst of the Swiss Alps, air shipped to Shanghai and sent out all across China.
You are welcome to visit their Tmall flagship store either via below link on computer or by searching for “Laderach” on Tmall App.
As part of the grand opening celebrations, they are making attractive offers for a variety of items right now.
If you as a corporate are interested in buying their chocolate, you are also welcome to get in touch with the local GM, Danny Qi (firstname.lastname@example.org).
If you’d like to know more about the brand and would like to stay updated regarding the new products arrival and promotion activity, you can also follow their Wechat account by scanning the QR code below.